As an example, the republicans all use the words "micro manage" in the argument presented against the democrats attempts to curtail our involvement in the civil war in Iraq.
We all know that: too many cooks spoil the broth and therefore micro managing is inherently wrong.
The word "mistake" is used by all republicans with regard to the blatant political firings managed by Gonzales. "Mistake" frames the action to our internal wiring: everybody makes mistakes, when you make a mistake you learn from it, get up, dust yourself off and move on.
We want to forgive a mistake and so from the outset, a person involved in having committed a mistake, no matter how large, committed a mistake - something we all do frequently.
Gonzales did not make a mistake - he made a conscious decision to lie and deceive. What is amazing about effective framing - as in the case above - is that very soon even the democrats and the media use the framing. And every time anyone uses it in virtually any context it validates the framing.
We would like your input on the following framing we are proposing. This is framing that we intend to move into the internal wiring of Americans during the next election.
Here is a review and then a use in a sentence or paragraph, they are presented in two parts, one with reference to republicans and one with reference to democrats:
Republicans
- incompetence (incompetent)
- duct-tape administration (duct-tape policies)
- Piracy
- looted (looting, looters)
- Gluttons
- infest
- takers
- elite salesmen
- unsuitable
- misguided
- making $20,000 or more a month
- almost 30,000 dead or maimed
- enough for 15 million 4 year college scholarships
- abandoned
- wear their religion on their sleeve while taking ...
- predatory
- fear change
- stagnant
- dis-inherit our children
- steal from our children
- sexual predators
- Genuine parts
- American parts
- American ingenuity
- Stronger America
- Broad Prosperity
- Better Future
- Effective Government
- Mutual Responsibility
- Send a strong signal to predatory religions
- Realistic
- renewed interest in real science
- actual leadership
- wisdom
- historical perspective
- friends
- world companions
- share the world
- embrace change
- real family values
- believe in our children
- convicted felons
- historical perspective
Examples in use:
"This administrations policy towards sexual predators like Mark Foley (allowed to pray on congressional pages) has been like church bishops moving the pedophile priests around and allowing them to continue, not to mention: Bush Jr. employs more convicted felons than any other previous administration."
This incompetent duct tape administration has cheapened our nations vision of itself and our global standing.
This has been an administration with no leadership - it has been an administration of piracy.
Literally, thousands of tons of our money is unaccounted for, looted - not just in the civil war in Iraq.
Gluttons infest our government - takers that are not suited for the jobs they were given in favor for their collusion.
This leaderless administration has released a Trojan horse full of viruses - it has infected every aspect of our government with weak leaders who take pay raises and take vacations. It is a group of takers and elite salesman, unsuitable for responsibility.
Every branch and category of government, every appointee, needs to be tested and disinfected.
George Bush Jr. should resign, he is incompetent, has surrounded himself with incompetence, and his duct tape measures are an insult to the United States. If he were a patriot, he would resign. He's dug himself into a hole and grabbed us by the collar on the way down.
(We've got to frame the conversation of the next election) - out with the incompetence, the takers and elite salesman. Every crisis over the past 6+ years has been misguided by an appointee that has been incompetent and the only thing they have offered were duct tape measures.
When you need to fix something, you need to do it right, with genuine parts and a plan that will solve problems. We will solve problems, we will clean up the moral abyss that has neglected our troops, that has neglected our veterans, our schools, our financial networks, and our future.
more to come.........